Detailed Notes on Johnnie Walker Blue Label Ultra

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To rejoice this technological breakthrough, only 888 constrained version bottles will probably be generated building this an unmissable bit of historical past for collectors.

This new, light-weight bottle is actually a issue of exquisite elegance; but extra importantly, it demonstrates what can be done In relation to lightweighting glass. We're going to proceed implementing these learnings throughout our selection, having much more progressive strides as we glance to the way forward for Scotch.”

Johnnie Walker’s 5 years of investigation and growth have meant the understanding acquired is being utilized across the array of Diageo products.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has become developed by adopting a test-and-find out model, planning and Discovering without limitation and imagining what the future of light-weight luxurious packaging could convey.

International Layout Director at Diageo, Jeremy Lindley who led the design undertaking, mentioned, “Johnnie Walker Blue Label Ultra was born outside of an ideation session investigating the future of luxurious. With other groups moving in direction of lightweight – for instance eyewear and significant-functionality cycling – we questioned whether luxurious spirits could observe go well with. “We took our vision to a team of professional glassmakers and all through a 5 yr exam-and-master procedure little by little identified how to produce sophisticated, lightweight glass.

From peaty whisky to fruity whisky, lean on our skilled insights to find the entire range and character of different whisky flavours.

The end result is surely an marketplace-initially that, along with achieving exquisite magnificence, showcases what luxury, lighter-excess weight, lower-carbon bottles of the long run could seem like. As Portion of the Diageo Spirit of Development action strategy, Johnnie Walker aims to decrease the fat of glass Utilized in its packaging; an ambition which is directed more info at decreasing the amount of carbon emissions associated with packaging.three Even though the technological know-how will not be however accessible to start bottles of this excess weight at scale, forever, the expertise Johnnie Walker has garnered is already staying applied to lightweighting initiatives throughout the Diageo portfolio.

. The Beforehand claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed all-around 298 grams.

With much less than 888 bottles unveiled globally, Each and every bottle is separately numbered and introduced in a very luxurious collector’s circumstance.

We're here when you're willing to take the plunge with Johnnie Walker and find cocktail recipes, new product or service launches and the most recent from our world of whisky.

This is the globally allotted release comprised of scarce stocks, together with whisky from ghost distilleries which can be no more in operation. A lot less than 888 bottles were being produced around the globe.

Diageo has submitted filings to acquire its granted UK Patent No. GB2616831 B endorsed as licensable of correct over the UKIPO patent sign-up, and interested functions are invited to request a normal royalty free of charge, non-special licence from Diageo.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals

Skilled whisky tasting requires observe. Use our do's and don'ts to demystify the experience and revel in your drams in an entire new way.

This is the 1-off bottle for now illustrating the artwork on the possible, for a design and style experiment and redefining light-weight as luxury. We are going to continue to apply these learnings through the wider Diageo range.

Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, 1st built in distilleries that have due to the fact shut.

With our focused center on presenting lightness across every structure factor, we introduced a specific lattice stopper, a bamboo frame in addition to a protective transportation box.